"Revitalize your small business email marketing with diverse content. From stories to tips, product highlights to client successes, keep subscribers engaged and build lasting relationships."
Unlock the power of trust-building in small service businesses. Learn how to guide your audience through the call-to-action journey with clarity and transparency. Discover essential strategies for transforming inaction into trust and action for your small service business.
Discover the power of emotions in small business writing. Learn how to connect with your audience on a profound level by infusing your content with the right emotions. Explore the steps to set the emotional tone, create compelling narratives, and leave a lasting impact on your readers.
Email marketing success can be measured by a series of metrics: opens, click-throughs, replies, sales, new subscribers, and even unsubscribes. But which of these metrics should you focus on to determine the effectiveness of your email campaigns?
We all know how exhausting and time-consuming it can be, right? But don't worry; I won't push my copywriting services on you. Instead, I want to offer some valuable insights that can make your content creation journey a breeze, regardless of whether you hire a copywriter or not.
While social media often grabs the spotlight, there's something magical about email marketing—it gives you complete ownership of your list. It allows you to forge direct connections with your cherished readers.
The monthly or weekly battle to develop ideas for the next blog can be such a pain that the blog never even gets written! Read on for 7 tips for finding blog subjects your readers will love.
In this blog, we will look at Schwartz's 5 different stages of awareness and how you can use them to connect with prospects in your content and marketing. Let's take a closer look...
Whether it's for your homepage, sales copy, landing pages, ad copy or video scripts, succinct copywriting is one of the most important forms of marketing designed to help your readers to take action.
Your about page should be one of the most essential pages on your website and far more than an afterthought. It's the page that sells you and, more importantly, where prospective customers decide if you're the right one for them.
Writing your first blog can feel daunting and often leads to people never getting around to writing one. At times like this, having a framework's structure can make a huge difference.
You probably already have enough to do, so you may wonder, do I need a blog for my business, and will I get any benefit from it?
Especially as a blog takes time, brain power and effort to create.
Blogging has been around for over 28 years, according to HubSpot, and there are an estimated 600 million blogs worldwide on the internet. Which raises the question is blogging for business dead? Or is it still possible to use a blog to your business's advantage?
Building an email list can feel like a pain, like adding another job to your ever-growing to-do list. I mean, first, you have to build it, then stay consistent and nurture the dam thing!
So when do you know you need a copywriter? When you set up a business, when it's growing or when the company is well established?
Now you may expect me to say yes; of course, you need one immediately, as that is what I do.
There's often a lot of confusion about copywriters and content writers.
So, is there a big difference between the two, or is it more tomayto, tomahto, and they're much the same? As the title of this blog hints, that is what we’ll look at here. So, grab a brew and settle in for a quick 3 - minute read.
I loved riding horses and I love being a freelance copywriter, but…
Does that mean I will never work a day in my life?
Do you invest in yourself and your business?
It can be hard to do when you're just starting out, especially if money's tight.
With a few clicks, people can judge your business against hundreds of others.
They'll use whatever information they see, or more importantly don't see, on...
They say variety is the spice of life.
Which I think is true (unless we are talking about chocolate, when Lindt is the only option).
Sitting in the garden bleary-eyed, sipping coffee on Sunday morning.
We noticed tree blossom, on the roof.
The most powerful page in your business should be your sales page...
And having a sales page that you're happy to send your prospects to will make a massive difference to your sales.
Outside the back door, there's a jasmine bush.
It's been there since we moved in, and every year John and I have the same conversation.
There was a time when I thought I did.
That I just needed to dig a little deeper, suck it up and force myself to do the task anyway.
I had the privilege of meeting Teflon Tony last week.
I wanted a small under-the-counter fridge to keep my food cold.
Okay, so you're creating an email list and want to make the most of people joining, by offering them a warm welcome.
Sensible move!
Some words have great power over us.
They forcefully draw us in, like a moth to a flame, and if used well, have a dramatic effect on our copy.
Dimensionalizing helps your readers to put your words and numbers into images, situations and emotions that they can quickly and easily understand and relate to.
Have you ever felt like your emails are simply vanishing into thin air, never to be opened or read? Well, you're not alone! It's a common dilemma that many businesses face, which can ultimately hamper business growth. Read on to find out the 5 most common problems and how to fix them.