A Quick Guide To Writing A Business Blog
Writing your first blog can feel daunting and often leads to people never getting around to writing one. At times like this, having a framework's structure can make a huge difference. To get you started and know what to include and when.
There are many things you can include in a blog for your business and many different types of posts to write. This blog will give you a simple structure to get you started, which you can then build on as you grow in confidence and learn more.
The 4 Elements To Include In Your Blog.
1. A blog headline to grab your reader's attention.
Your headline is the first thing your reader will see and is there to draw them in and make it impossible for them to ignore your blog. Each blog should cover one subject or idea, which should be included in the headline to let the reader know what will be covered in your blog. If you're unsure about your title, you can create a mock headline to use as you get started, then come back to it later when you have finished writing the blog.
2. Next comes the blog intro.
The intro is like Ronseal and does exactly what it says on the tin. It expands on the headline and introduces the subject you are about to discuss. This section can discuss what you will talk about and the questions you will answer in the next section (without actually answering them). This will encourage your readers to keep reading as they will want to know the answer to the questions you will cover.
3. The body of your blog.
This is the part of the blog where you cover between 3-4 points to the topic of your blog. Use headers for each of these points to keep them clear and grab your reader's attention.
A great way to organise your blog and to know what to say is to come up with your three points or titles and then expand on them to back them up. This structure will keep your blog on track, ensuring you don't wander off on a tangent, which is easy to do.
4. A blog conclusion to sum it all up.
This is a quick paragraph to summarise the takeaways of the blog and should not introduce anything new that hasn't already been covered. You can also add a call to action at this point, which could be: to sign up for regular blogs, read another blog or buy something relevant to the blog. The choice is yours.
Now you have the framework, all you need to do is get started.
How To Write Your Blog:
Pick the subject you are going to write about. Then come up with the main title (you can change this later if necessary) and three headers for the body of the copy.
Next, write the intro and then copy to go with each of your headers (don’t worry about editing at this stage). When you have written the three sections, it is time to finish with a conclusion or summary. You don’t need to come p with anything new here; it is just a sum up of the whole blog.
When you have finished writing, it is time to start editing. Grammarly is handy for some pointers (but do read its suggestions well, as they don't always make sense).
Then, when you have finished editing the copy, look again at the headline. If it is still looking good, go with it, and if not, see if I can come up with something better. This needs to hook your reader, so it is worth taking a little time here.
Now, it’s time to find an image to complement the blog and post it. This could be on your website, as a LinkedIn article or as a guest blog on someone else's website.
It’s a good idea to share it far and wide on social media after it has been posted to get people reading it and to drive traffic to your preferred place.
In conclusion - writing blogs can seem a little daunting initially; however, using a template and creating a structure means you can just fill in the gaps, making the task much simpler and straightforward.
Once you get a few blogs under your belt and learn how to grab your reader’s attention, you’ll be well away.