Let's take a moment to appreciate something incredible about us humans: our emotions. They're the spice of life, the secret sauce that makes every experience unforgettable. Whether we’re shedding a tear at the latest tear-jerker, getting angry about the price of butter or taking out a loan to buy the butter because the salty, buttery taste takes us back to our childhood, emotions are at the heart of it all.
Now, here's the real kicker: emotions are the driving force behind why we buy things. Sometimes, things we don't even need like the flashy car, the striking watch, or those new shoes (even though you have 10 other pairs in the closet)– they're not just objects; they're vessels of emotion.
The Magic of Emotions in Marketing
Have you ever wondered why you bought that latest gadget or treated yourself to a luxurious spa day? It's not because you needed them for survival; it's because they made you feel a certain way. The anticipation of excitement, the promise of relaxation, or the allure of being the first to have something new – these emotions are potent motivators.
Now, let's apply this to your small business. When writing copy for your sales pages, emails and social media posts, you can tap into these emotions and connect with your audience on a profound level.
Step 1: Set the Emotional Tone
Before you even start typing away on your keyboard, think about how you want your readers to feel after they've read your copy. Do you want them to be excited about your products or services? Inspired to take action? Hopeful about the solutions you offer? Decide on the emotion you want to evoke, and keep it in mind as you write.
Step 2: Pour Your Heart Out
As you weave your words together, let your emotions flow onto the page. Inject that excitement, inspiration, or hope into every sentence. Share stories that resonate with your readers on an emotional level. Show them that your small business isn't just about products or services; it's about your products and services that will help them in their lives.
Step 3: Take a Breather and Reflect
Once you've finished your first draft, it's time for a mini-break. Grab a cup of tea, go for a walk, or simply step away from your computer for a bit. Then, return to your writing with fresh eyes.
Now, here's the crucial part: Ask yourself how your writing makes you feel. Does it evoke the emotion you intended at the beginning? If it does, you're on the right track! But if it falls short, don't worry. It's all part of the creative process.
Step 4: Edit with Emotion in Mind
As you dive into editing, keep your chosen emotion front and centre. Are there places where you can enhance the excitement, add a dash more inspiration, or infuse more hope? Tweak your words and sentences until they resonate with the emotional impact you aimed for.
Emotions Are Your Secret Weapon
In the world of small business, emotions are your secret weapon. They bridge the gap between your offerings and your customers' hearts. When you write to evoke specific emotions, you create a memorable and authentic connection with your audience.
A word of warning - Whilst I’m sure this doesn’t apply to you (I feel I should mention it), creating hope and enthusiasm is a good thing; this doesn’t give you the license to make false hope and claims that you can’t back up.
So, go ahead and infuse your small business writing with the magic of emotions. Make your readers feel excited, inspired, hopeful, and so much more. It's not just about the products or services you offer; it's about the emotions you stir within your customers.
Remember, it's not just business; it's a heartfelt connection. 💌✨
Now, pick up that virtual pen, start writing, and let the emotions flow! Your small business and your customers will thank you for it. 🚀🌈