5 Simple Tweaks to Make Your Copy Instantly More Engaging
Ever feel like your DIY copy is good, but…
It's landing more like a stork than a graceful swan.
You've got the offer.
The message is clear.
But something's missing—and you can't quite put your finger on it.
Well, the good news is.
I've put together some hot tips to take it from warm to smoking!
Because sometimes, small tweaks are all you need.
Here are five simple fixes you can make today to instantly improve your copy.
1. Keep Your Sentence Short.
This is often an overlooked rule in copywriting, especially when people have a lot they want to share.
Long sentences can overwhelm a reader.
Resulting in your audience losing interest before they even start!
Remember, people have a short attention span and many distractions. Keep your sentences short and snappy to help keep them engaged and give them the information they need.
Short, punchy copy also helps guide your reader seamlessly through your message—without losing their attention. ➡ The 3 C’s of Copywriting: Turn Every Word into a Profit-Generating Machine.
2. Swap "We" for "You"
Nothing kills engagement faster than talking about yourself too much. If your copy is all "I" and "we," it's time for a change.
Instead of saying, "We help business owners create better marketing strategies," flip the focus.
Try, "You deserve a marketing strategy that actually works."
See the difference?
One feels like a company talking about itself. The other speaks directly to your reader.
Make your audience the focus, not you. Because when they feel seen and understood, they're far more likely to stick around—and take action.
This is why great copywriting puts the customer at the heart of the story, not the business. ➡ Stop Stealing the Spotlight: Let Your Client Be the Hero Instead.
3. Read It Out Loud (If It Feels Weird, Fix It)
The best copy flows like a conversation.
If your emails don’t sound like a natural conversation, your audience won’t engage. ➡ Why Your Emails Aren’t Converting (And How to Fix It).
But sometimes, what looks good on the page sounds as flat as a pancake when spoken.
Give your copy the read-aloud test.
If you stumble over certain phrases, if it feels way too formal for your audience, or if it just doesn't flow, it's time to get editing.
4. Share Your Stories
Copy is all about making connections; one of the best ways to connect with your audience is through stories.
Stories have been told for centuries, and shared stories and experiences bring connection.
Using storytelling in your copy helps build emotional connection and trust. ➡ Your Story = Your Biggest Sales Asset (Here's Why).
They bring people together and create a common ground.
Stories quickly help your readers get to know you, connect with your journey, and even see themselves in it.
5. Always with a Clear Next Step
I've seen this so many times.
You read a great piece of copy; it's engaging, witty, and relatable, but then there is nothing.
The end!
You're left wondering...now what?
What's next?
Do this, and you're missing the most crucial element of your copy.
The call to action.
Make what you want your reader to do next obvious.
Your copy should always lead your reader to the next step—without them having to guess. ➡ The Velocity of Belief: How to Speed Up Buyer Decisions with Your Copy.
Like this… 👇🏼
Well, that's the 5 Simple Tweaks to Make Your Copy Instantly More Engaging. Use the most relevant ones for you, and know that I'm here if you need me.
If you're done with the DIY and ready to take the next step. I can write magnetic copy which will connect with your audience and feel just like you. Send me a message here, and we can schedule a chat.
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
