The 5-Minute Mistake That's Costing You Sales
"They just take the download and go.
A few open another email or two, but that's it".
This was from a coach who came to me in a panic a few months ago.
She'd spent ages creating a new freebie, setting up her funnel, and driving traffic to her email list.
At first, it looked like everything was going well.
Subscribers were increasing.
Her list was growing.
Happy days…
But when she looked at the open rate stats after the download, they were practically zero.
She wasn't sure what to do.
Did she need...
Better leads?
More traffic?
Or a different lead magnet?
So, she booked a strategy call.
I looked through the stats on the call; it was clear that leads were not her problem.
Lots of traffic was coming to the landing page.
It also wasn't a download problem.
They were signing up for the lead magnet when they got there.
But it was an engagement problem.
The email welcome sequence read more like a receipt for a purchase than a reason to keep reading.
Here’s the truth - If your welcome email is just a bland ‘thanks for signing up,’ you’re losing potential sales.
A quick "Hey, thanks for signing up! Here's your freebie."
Two or three lines of generic encouragement.
No storytelling.
No connection.
No reason for people to stick around…
Unsurprisingly, they didn't.
I gave her a plan of what I thought she needed to do.
She decided to hire me.
I got to work.
I wrote a new eight-email welcome sequence, which will engage and nurture her new subscribers. Because the right email sequence doesn’t just introduce you—it sells for you (how to speed up buyer decisions with your copy).
I offered them the chance to buy from her, too.
I then segmented the audience and created a re-engagement campaign. To go to everyone who had already joined the list and give them a reason to open future emails.
If you want people to stay engaged? You have to give them something worth reading (why most marketing is boring and how to make yours impossible to ignore).
By the time we were done:
The open rate was at 32% (2% previously).
People were engaging with the emails.
And most importantly… she started making sales.
All because we fixed her welcome email.
When done right, even your first few emails can turn cold leads into loyal customers (why your emails aren’t converting and how to fix it).
Is your welcome email keeping people engaged?
Or is it quietly driving them away?
If you're not sure—or if you know it's not doing its job—let's fix it.
Book a call here, and let's see if we're a good fit to work together.
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
