Sending More Emails = More Sales (Not More Annoyed Subscribers)
“I don’t want to annoy my list.”
Hi there. Rebecca, here…
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
I hear this all the time from business owners who are hesitant to send more emails. They worry about
unsubscribes, losing followers, or looking too salesy.
So instead, they send one email every now and then… maybe once a month, when they have
something to sell.
And guess what happens?
Tumbleweed.
No engagement.
No sales.
No response.
Why?
Because they’ve inadvertently trained their subscribers to only expect sales pitches from their emails.
If they don’t have an urgent need for their product, why would they waste time opening an email?
Here’s the truth: sending more emails doesn’t drive people away—it actually increases sales.
If your audience isn’t engaging, it’s not about how often you email—it’s about what you send (How to make
your copy instantly more engaging).
But only if you do it the right way.
Let’s bust the biggest myths about email frequency and get you sending more (without scaring off your audience).
MYTH #1: More Emails = More Unsubscribes
It’s true—you will get unsubscribes when you send more emails. But here’s the thing…
✅ The people who unsubscribe were never going to buy anyway.
✅ The people who are interested in what you offer will stay and engage more.
So instead of stressing over every unsubscribe, focus on keeping the right people engaged with emails
they actually enjoy reading.
If your emails aren’t converting, that’s another issue not about frequency—it’s about the content.
MYTH #2: My Audience Will Get Annoyed If I Email Too Often
Nope. People don’t get annoyed by how often you email them.
They get annoyed by boring emails. Or emails that feel like an obligation to read.
Think about your own inbox. You probably love hearing from brands, creators, or businesses that send you interesting, valuable, or entertaining content.
But the ones that send generic, uninspired emails? You ignore them (or unsubscribe).
The solution: Send emails that are actually worth opening—whether that’s through storytelling, personality, insights, or exclusive offers. When your content is good, people will want more of it.
MYTH #3: If I Email Too Much, My Audience Will Tune Me Out
Actually, it’s the opposite. Silence is what makes people tune out.
If you only pop up in their inbox once every few weeks, guess what? They forget about you. And when they finally do hear from you, it feels random.
People need repetition to remember you, trust you, and eventually buy from you.
The solution: Show up regularly. Stay top of mind. Be the name they think of when they’re finally ready to buy.
Not sure how to do that? Start with these 5 simple tweaks to make your copy more engaging.
The Bottom Line?
More emails = more visibility, more trust, and more sales.
And if you’re still unsure how to make email work for your business, let’s talk. I write high-converting emails for business owners who don’t have time to figure it out themselves.
Click here, fill in your details, and let’s turn your email list into a sales machine.
