Why Most Marketing is Boring (And How to Make Yours Impossible to Ignore)
Ever feel like most marketing is just… meh?
You know the drill.
Another message lands in your inbox.
It claims to be different.
But five seconds in, it's the same old corporate snoozefest.
So, let's try something different, shall we?
What if your brand's messaging actually sounded like you—not a robot stuck in 2008?
What if your customers laughed (or at least cracked a grin) while reading your sales page?
What if people actually looked forward to your emails instead of hitting "delete" without a second thought?
That's where personality-packed, unconventional copy comes in.
(Daily emails can be the difference between getting ignored and becoming a must-read. From Hustle to Beachside Bliss: Transform Your Email List into a Client Magnet explains how to turn your list into a client-attracting machine).
Why Playing It Safe is the Real Risk
Take Dollar Shave Club, for example. Their 2012 launch video, "Our Blades Are F**ing Great,"* didn't just sell razors—it flipped the industry on its head. Instead of another polished, aspirational campaign, they used humour, honesty, and a simple, no-BS offer.
📌 26 million+ views
📌 12,000 orders in the first 48 hours
📌 A billion-dollar acquisition by Unilever
Brands like Innocent Drinks and Mailchimp follow the same playbook, turning even their fine print into engaging content.
The best part?
You don't need a massive budget to make your brand stand out—just a fresh perspective and copy that actually sounds human.
Here are 5 Ways to Make Your Copy Unforgettable:
1. Personality Sells
People buy from people, not faceless brands. Add humour, quirks, and conversational language to your copy to create an emotional connection.
2. Disrupt the Expected
Most marketing sounds the same—break the pattern. Use unexpected angles, bold statements, or playful storytelling to grab (and keep) attention.
3. Clarity Beats Cleverness
Being witty is great, but if your message isn't clear, it won't convert. Make sure your fun copy still communicates the core value effortlessly. This is a common mistake I see—copy that’s trying to be clever but just ends up unclear (discover how to balance personality and persuasion in The 3 C’s of Copywriting).
4. Microcopy Matters
Your CTAs, error messages, and even unsubscribe links are prime real estate for personality. Small, unexpected moments can make your brand unforgettable.
5. Make It Easy to Say Yes
Your audience shouldn't have to work to understand what to do next. A simple, engaging, and low-pressure CTA increases conversions without feeling pushy.
Final Thoughts: Ready to Stand Out?
Most brands sound the same. Yours doesn't have to.
If you want copy that gets noticed (and gets results), let's chat. Fill in your details here to get started, and let's make your brand impossible to ignore.
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
