The Marketing Background That Gave Me an Unfair Advantage in Copywriting
When I became a full-time copywriter in March 2022, I had an unfair advantage…
And it’s probably not what you’d expect.
It wasn’t about landing my first client before the market got crowded.
And it wasn’t some secret copywriting technique that no one had heard of.
It was something far bigger than that.
You see, back in 2011, I joined the promotional products industry.
At first as an employee, then in 2017 as the business owner of Gifts Two Give.
I worked with hundreds of companies, helping them design and promote marketing campaigns, events, and giveaways.
The promotional products industry was fun…
But also super competitive.
The margins are razor-thin.
And the deadlines are brutal.
Branded stock could go from being worth 10k to worthless...
If the courier was late and it missed the event.
Little did I know that this high-stakes industry gave me far more than just marketing skills.
It also taught me the power of persuasion—something every great sales message needs (The 3 C's of Copywriting: Turn Every Word into a Profit-Generating Machine).
It gave me something I and many others would need in spades, as the world began to struggle.
It gave me resilience.
And by February 2022, resilience was precisely what I needed.
All events were cancelled.
No one needed promotional products anymore.
My business, like so many others, was in crisis.
It was time for a change.
Years of experience in marketing, persuasion, and high-pressure sales gave me an edge.
So I pivoted.
I leaned into my passion for writing.
And I turned it into a full-time copywriting career.
Businesses started hiring me.
First for blog content…
Then, for sales copy and email marketing.
Email quickly became one of my core focuses because of how powerful it is for conversions. (The Email Goldmine: How to Sell More Without More Subscribers).
I get to help businesses scale with strategic, high-converting copy, which I love.
Unlike many copywriters who focus on words alone, I can see the wide marketing perspective.
Because great copy isn’t just about what you say.
It’s also about understanding the psychology behind buying decisions (The Velocity of Belief: How to Speed Up Buyer Decisions with Your Copy).
It’s about how it fits into your entire sales and marketing strategy.
If you’re ready for copy that moves the needle, let’s talk.
Want to see how my copy can help you scale faster?
Fill out this quick form, and let’s chat.
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
