Stop Stealing the Spotlight: Let Your Client Be the Hero Instead
Alright, let's cut to the chase. Your emails aren't your personal highlight reel—they're a stage for your clients to see themselves win. And if you're busy patting yourself on the back, you're missing a golden opportunity to spark real connections and boost conversions.
Two Ways to Tell Your Story
When You're the Hero:
Picture an email that goes something like this:
"We faced our challenges head-on, shattered records, and emerged victorious. Our team's brilliance made it all possible."
This is a positive story that shows success in the business. But here's the kicker—it's all about the business. And readers aren't looking for a brag sheet. They're not here to admire your success; they're here because they have their own battles to fight.
When Your Client Is the Hero:
Now, flip the script:
"Imagine you're tackling your toughest challenge and coming out on top, transforming your business into a powerhouse. You have what it takes, and I'll be here to help you every step of the way."
See the difference? That version pulls your reader into the story. They can picture themselves overcoming obstacles and winning. It's personal, emotional, and way more relatable.
This is how you write copy that people actually want to read—and more importantly, act on (The Email Goldmine: How to Sell More Without More Subscribers).
3 Quick Tips to Make Your Client the Star
Speak Like You're Chatting One-on-One:
Ditch the corporate lingo. Use "you" and "your" to make it feel like you're having a real conversation with a friend who needs a boost. And if you’re not sure how to make that shift, here’s a simple trick—write as you talk. ➡ Sending More Emails = More Sales (Not More Annoyed Subscribers).
Focus on Their Journey:
Instead of listing your successes, zoom in on your reader's struggles and aspirations. Acknowledge their challenges and show them that your help (as a guide) makes success inevitable.
Show, Don't Just Tell:
Paint a vivid picture of transformation. Let them see the before and after in their mind and watch the connection—and conversions—grow. Because when your audience can see themselves in your copy, they’re more likely to take action. ➡ From Hustle to Beachside Bliss: Transform Your Email List into a Client Magnet.
A Simple Framework for Crafting a Hero's Journey Email
Here's a 5-point guide to help you put your client in the spotlight:
The Ordinary World: Start by describing your reader's current situation—the frustrations, the challenges, and the everyday grind. Get real.
The Call to Adventure: Introduce a spark of hope. What's the dream outcome? Let them feel the pull toward a better future.
Enter the Mentor (That's You): Position yourself as the guide who can help them navigate the rough patches. Show empathy and share insights that prove you're on their side.
The Transformation: Lay out the steps that lead to success. Break it down in a way that makes the journey seem not only possible but inevitable with your help.
Return with the Prize: Wrap it up by painting a picture of the end game—a thriving business, newfound freedom, and yes, a few margaritas on the beach. Then, invite them to take the first step.
Ready to Let Your Clients Shine?
When you let your clients take centre stage, you're not just selling a product or service—you're inviting them to embark on their own hero's journey. It's about shifting from "Look how great we are" to "Imagine how great you can be."
If you're ready to craft emails that pull your readers into a story where they're the true champions, let's talk. I can help you turn your email list into a stage for their success.
Catch you on the flip side!
Hey there, Rebecca here.
My mission is to write copy that feels unmistakably you—capturing your voice, sharing your stories, and engaging your audience in a way that drives real impact.
